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This weekend has been held at the Feria de Barcelona the Baby Fair (Feria Bebé) and Calella has participated once again as a Family Tourism Destination. This fair has established itself as the reference fair aimed at the family at national level, where the main brands related to the sector and the environment of the baby, childhood and motherhood come together.

Barcelona, Madrid and Valencia are the venues of this triennial fair, which this year has already reached its 19th edition, presenting a renewed image, a greater range of services and activities and a record number of exhibitors.

This fair’s scenario is a great opportunity to promote Calella as an ideal destination for families, giving special emphasis to tourist establishments, restaurants and companies with the Family Tourism brand. Also, we presented the activities for families on the beach and the mini club, the hiking routes suitable for family and especially with stroller, cultural events and children's areas of the city.

Actions to promote family tourism of proximity

In Calella, the Catalan market made a total of 35,788 overnight stays between May and October 2018. With this figure we must also take into account the tourism of second homes and hikers that, despite not being included in the statistics, during all the year they visit us attracted by the great commercial, cultural, leisure and gastronomic offer of the city. In addition, about 50% of the visits to the website www.calellabarcelona.com that come from Spain are located around Barcelona.

In this sense, the promotional strategy of Calella defined by this year prioritizes the attraction of the family tourist of proximity, an important market forTourism Area to be reinforced both with in-person actions at fairs and 'Baby Fair' as with final actions to potential visitor. Thus, in Calella, the Hola Familia! action will be repeated, following last year's success in which 12,000 children and their families traveled to different destinations in Catalonia specializing in family tourism. This year, the Hello Family! will take place on the weekend of June 7 to 9 and in Calella a series of leisure and cultural proposals will be programmed to enjoy as a family, as well as free activities and special discounts.