Thousands of opinions and assessments shared by tourists on the network during 2019 will be analyzed within the "smart" strategy of the city.
The City of Calella has contracted the 2nd edition of the Online Tourism Reputation Study of Calella to the company Vivential Value. This commission is part of the City Council project to make Calella a smart tourism destination.
In this sense, one of the areas of management of the smart model of Calella is focused on online tourism intelligence with the aim of knowing the assessment and perception of tourists about our city. The second edition of this study (the first one was carried out during 2018 with more than 73,000 opinions about Calella), will emphasize the detailed knowledge of the visitor's experience in relation to the accommodation, restaurants and tourist attractions sectors of the destination.
Likewise, with the edition of this study, the City Council of Calella will have a statistical series related to the opinions of the tourists that will become part of the smart tourist system of Calella, with the aim of having an evolutionary one that allows to capture the levels of satisfaction of tourists over the years.
Knowing the opinion of the tourist should serve to detect opportunities for improvement, potentialities of the destination, since it facilitates the adaptation of supply and demand as well as the segmentation of the marketing strategies of the destination.
The online tourism reputation study of Calella has been present as a case of good practice in different areas of debate and reflection on digital transformation of tourist destinations, and is a key element for the transfer of value knowledge to the municipality's business sector.