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The Roca Grossa becomes the scene of the Turespaña summer campaign that will be spread internationally
18 MaiThe Roca Grossa becomes the scene of the Turespaña summer campaign that will be spread internationally
Under the coordination of Calella Film Office, the city’s beach has become the set for recording the promotional videos to attract tourists. These spots are part of the ‘You Deserve Spain’ campaign.
Calella is once again a claim for filming and audiovisual projects. In this case, La Roca Grossa has once again become a magnificent open-air plateau to host the Turespaña tourist attraction campaign. Last year, this iconic beach also starred in part of a cava brand’s Christmas ad.
The process has received the suport of the Calella Film Office. The Roca Grossa appears in two of the promotional videos: one to attract family tourism, closely aligned with the strategy of promotion and loyalty of one of the main objectives of Calella as a destination for this type of tourism; the other to attract young tourism, also very present in the city.
The videos have been included in the Turespaña campaign called "You Deserve Spain". This campaign will be echoed internationally and in cities such as London, where it will be projected through a giant screen at Picadilly Circus, as explained by the Secretary of State for Tourism, Fernando Valdés at the presentation press conference.