On Sunday, September 27, Calella was visited by a group of 9 tour operators from the Nordic countries specialized in sports tourism, in a famtrip-workshop held between October 25 and 29 within an action organized by the Catalan Tourism Agency.
The tourist agents came to Calella to see first-hand the sports offer of the city, accompanied by representatives of the Tourism area of the City Council of Calella and also representatives of the Tourist Association of Calella. During the day, the group made a guided tour of several facilities, such as the Crol Center Olympic pool and the sea football field.
This workshop has been organized by the Catalan Tourism Agency, together with INDESCAT - Catalan Sports Cluster, with the aim of promoting the specialized offer in sports tourism to the various participating agents. Specifically, 9 tour operators from Sweden, Norway, Denmark and Finland specialized in Sports Tourism, mainly from the disciplines of swimming, soccer and triathlon and other collective sports, participated in the workshop.
Yesterday's visit allowed Calella City Council to publicize the different sports equipment and services of the municipality as a leading tourist sport destination, as well as to promote the most relevant sporting events among the Nordic countries.
Data from the Nordic countries
Despite their high purchasing power, the Nordics are sensitive to good value for money, and prioritize a friendly climate and cultural experiences. According to data from the Catalan Tourism Agency, tourists from the Nordic countries represent 4.1% of the total foreign tourists in Catalonia and 4.2% of the total expenditure. 50% visit Catalonia in summer and the average stay is 6.1 days.
According to the report on 'Tourism of the Nordic countries' prepared by INDESCAT and the Catalan Tourism Agency, sports stays, despite being a minority, is a product with high demand in terms of trips to Catalonia. The Nordics seek where they can train during the long winter and, in addition, they are customers who often repeat.
The report highlights that "infrastructure, good weather, together with the offer of Barcelona and the possibility of seeing sporting events, make Catalonia very well positioned in this segment."
The Scandinavian tourist has a still discreet presence in our city, with a market share of 2.58%. During 2018, a total of 48,368 overnight stays in the Nordic countries market were registered in Calella.