This past week, Calella has been present at Fitur 2018 promoting the destination in relation to family tourism, cycle tourism and sports tourism.
From January 17 to 21, Madrid has hosted a new edition of the International Tourism Fair (Fitur), the most important trade fair held in Spain and one of the most internationally consolidated. This year, Fitur has celebrated its 38th edition with a total of 251,000 visitors and 816 exhibitors from 165 countries and regions around the world.
As every year, the City Council of Calella has participated in Fitur in the stand of the Costa de Barcelona from the Tourist Promotion Office of the Provincial Council, under the “Catalonia” space, which has hosted the representation of the entire Catalan territory.
The mayor of Calella, Montserrat Candini, has been at FITUR along with the delegation of Calella with a work schedule that included several events and meetings with travel agencies, tour operators and other companies in the tourism sector. During the fair, Calella has also promoted its touristic attractions certified as "sports tourism", "bicycle tourism" and “family beach" destination.
Calella returns with good prospects for this new edition of Fitur. In the words of the mayor of Calella, Montserrat Candini: "We return with the impression that the economic agents and tour operators value very positively Calella's commitment to quality."
The Spanish market, first place in the ranking of overnight stays in Calella
According to the occupancy statistics of last season, the percentage of tourists from Spain who spent the holidays in Calella has increased by 6.92% over the previous year (23.51% in 2017 and 16.59% in 2016), becoming the leading source of tourists to Calella.
Overnight stays have increased from 304,462 (2016) to 465,825 (2017), showing a steady growth during all months of the tourist season. Tourism from the community of Madrid was set as the first; one in four travellers who visited our city is from this region (24.4%). These data come from the information provided by the establishments to the Calella Tourist Office each month, from May until October.
Furthermore, visits to the website calellabarcelona.com from Spain have grown by 32% in 2017, with respect to the data from the previous year. The origin of the visits is mostly located in the city of Barcelona (+51.57%), followed by the city of Madrid (+15.12%), showing a correspondence with the geographical data of the Tourist Office. The other cities the website visitors come from are Girona, Sabadell and Valencia. In relation to the most visited content by Spanish users include: culture (things to do), surroundings (nearby to Calella), shopping and beaches.