Last Friday, 23rd of September, coinciding with the Festival of Minerva and the Fair of Calella and Alt Maresme, five British bloggers from the collective BritsMums specialized on families visited our city. They were doing a famtrip around different cities from the coast of Barcelona organized by the Tourism Office of Diputació de Barcelona.
This famtrip is organized after the participation of Calella on the workshop BritMums Live (#BML16) that took place in London the 24th and 25th of June and where more than 1000 British bloggers assisted. With this kind of actions, Calella wants to strengthen its promotion in the British market, that is known by its travels with the whole family.
During the day, the bloggers visited the Lighthouse, the Dalmau Park, the Church’s Square, the Town Hall Square, the fairy-tale street and the Vicenç Ferrer Square, the Fair of Calella and Alt Maresme and Water Sport Centre. The day ended having lunch on the beach restaurant “Nui Beach”. All the visits were meant to show the possibilities that Calella offers as a family tourism destination.
The British tourist
The British tourist is a regular internet user (78% of holidays are booked online and 62,5% are independent travellers) and its main attractions for travel are leisure, familiar tourism and sun and beach. Its average daily spending is 128€.
The British market is the 3rd most important one in Calella. In between the months of May and August of 2016 they has been an increase of 6,02% (157.053 stays), that represent 8.923 overnight stays more than in the same period of time of last year. On 2015 there was also an increment over 2014: there were more than 230.000 overnight stays (16,73% more over 2014).