With the aim of promoting the specialized offer in sports tourism, the city council of Calella recently held a professional meeting with tour operators from China.
In a first day, the Tourism Area of Calella has participated in a working session with a group of operators and prescribers of the Chinese market specialized in sports tourism, mainly in the disciplines of football and triathlon. This workshop, which took place at the RCDE Stadium in Cornellà de Llobregat on November 22, has been organized by the Catalan Tourism Agency through its Tourism Promotion Center in Beijing, China. The delegation of Calella has presented its tourism-related products and services to the different participating agents.
Later, on a second day held on Saturday, November 24, the same agents have traveled to Calella to see first-hand the city's sports offer. During the meeting, the group has made a guided tour through various facilities, such as the Crol Center Olympic pool, La Muntanyeta sports area and the sea football field. The program of visits has allowed the city hall of Calella to publicize its different sports facilities and services as a top-level sports tourism destination, as well as to promote the most relevant sports events among the Chinese market.
These activities add to different strategic actions of the city taken in order to approach the Asian market, with a clear commitment of Calella as a quality sports tourism destination, which in recent years have included: the visit of the directors of a company leader in sports tourism in China in Calella (July 2018), the visit of a delegation of Chinese television interested in the development of IRONMAN 70.3 (May 2017) and the visit of the Mayor of Calella, Montserrat Candini, to The International Mayor´s Forum on Tourism (2016).