Regarding the occupancy rate, the volume of overnight stays increased by 6% and the average of occupancy was around 70% between May and October.
Calella closed 2016 with 1.835.537 overnight stays, figures provided by the Tourism Area of the City Council of Calella, which covers the overnight stays in the city from May to October 2016.
Of the total of overnight stays registered, the 85% were overnight stays in hotels, followed by 11% in camping’s and 4% in touristic apartments.
In regard to the occupancy rate, Calella registered 1.528.241 overnight stays, which is an increase of 5.36% compared with 2015. It should be pointed out the clear international repercussion of our city and that the overnight stays produced by people from outside Spain is close to 80%.
In reference to the nationalities, the most important issuing markets have been Germany with 347.524 overnight stays, Spain with 304.462 overnight stays, United Kingdom with 238.902 overnight stays, Russia with 196.995 and France with 158.935 overnight stays. It should be noted that the Catalan market, with 80.014 overnight stays, has almost tripled the number of stays compared to 2015 (30.171), which is an increase of +178.46%.
The registered increase is distributed positively among all the main markets except of Germany that, even though it is still in the first position, during 2016 has fallen -8.14%. Among the markets that grew up the most during 2016, besides the Catalan, stands out Russia, situated in fourth position with 196.995 overnight stays that had raised 32.25%; and France, fifth market with 158.935 overnight stays and an increase of 37.63%.
Camping’s and touristic apartments
In total, overnight stays in camping’s were 197.688 from May to October, which is an increase of +25.91% compared with 2015, when it was 157.010. On the contrary, the touristic apartments had suffered a fall of -17.14% compared with 2015: it fell from 75.850 overnight stays to 62.849 this year.
Web visits and overnight stays
In August 2016, Calella launched a new website of tourist destination www.calellabarcelona.com, which meant a reconsideration of the marketing strategy in tourism communication. Since the renovation of the site, there has been an increase in the number of visits (+13.76%) and users (+11.23%) compared with 2015. Moreover, it’s perceived a relation between the increased overnight stays and the visits on the website: the British market has increased the visits on the website a +92% and a +2.16% in the overnight stays; the Russian market has increased a +65.69% the visits and a +32.25% the overnight stays; and the visits that come from France increased a +9.66% and the overnight stays a +37.62%.