The ITB Berlin is one of the most relevant travel fairs in the world in the opinion of many of the tourist destinations which assist at the event from all over the world.
Last week Calella participated in the travel fair ITB in Berlin, one of the most important travel fairs in Europe. Calella assisted at the desk of the Provincial Council of Barcelona (Diputació de Barcelona), together with other destinations from the Costa de Barcelona in the main stand of the Catalan Tourist Agency (l’Agència Catalana de Turisme). The ITB opens its doors to the professional sector during the week and to the general public at the weekend.
During the first three days of the fair our representative from Calella held meetings and interviews with different tour operators and travel agencies from all over Germany who were interested in finding out more about our destination.
The promotion of Calella at the ITB concentrates principally on the promotion of Calella as a Family Tourism, Sports Tourism and Cycling Tourism destination.
Sun and beach and family tourism as well as relaxation are the main things the German people look for in planning their holidays.
They also want to disconnect from their work and their everyday problems when they are on holiday. For them it is very important to be able to forget about their everyday obligations and just relax. Many of them book their holidays through travel agencies, however this is changing in favour of individual holiday reservation booked directly online for reserving both flights and accommodation. Active Tourism and cruises are also popular as well as the sun and beach and family tourism holidays.
Among visitors to Catalonia Germany is the third nationality who visited the region with 1.513.430 German tourists in 2016. Catalonia is connected to Germany with over 300 flights every week.
In Calella the tourists from Germany were the main nationality to our destination representing an 18.93% of all visitors in the year 2016, even though it felt a -8,15% compared with 2015.